Instead of just demanding loyalty from their customers, Pedigree’s One True Loyalty Program rewards them with the best loyalty: a dog’s. To get the word out, we positioned Pedigree’s loyalty program ads alongside generic, less rewarding loyalty program ads- helping get over 1,300 dogs adopted.
Awards: Cannes Shortlist (Creative eCommerce - Corporate Purpose & Social Responsibility)
CD/Concept: Judd Counsell
AD: Sam Spellman
ECD’s: Peter Kain and Gianfranco Arena
Role: CW
